Luxury travel retailer with 25 stores worldwide

Hong Kong

Idea

Adoption

Establish a 360˚ view of our loyalty card members, including individual preferences and tastes

SO THAT...

We can improve their personal shopping experiences and nurture stronger relationships?

To tackle this, we developed a Salesforce-powered platform. This solution enabled the sales staff to capture customer preferences, effectively manage loyalty benefits, and foster deeper, more meaningful relationships with their members. To ensure seamless adoption and maximized effectiveness, we conducted intensive workshops and training sessions for the staff.

The outcome was a transformational, cloud-based system that became a powerhouse of customer data. This platform allowed the business to gain real-time insights into their customers, significantly enhancing their ability to craft strategic marketing strategies and deepen their understanding of their member base.