CASE STUDY
Celebrating the competitive sporting spirit
Amateur Sports x Design
Product Strategy
UX Design
Design Research
Usability Testing
Client
Serial entrepeneur with a small team
Location
Hong Kong
Project stage
Idea
Prototype
HOW MIGHT WE...
Create an app for after-work sports buddies whose interactions are limited to coordinating, planning, and playing the sport itself
SO THAT...
They can build and maintain lasting relationships with each other, despite their busy lives?
The Deliverables
📦
The challenge was to design a platform that truly understood the quirks and camaraderies of these local sports communities. We didn't just design an app; we immersed ourselves in the culture and competitive spirit of these groups.
The Deliverables
The challenge was to design a platform that truly understood the quirks and camaraderies of these local sports communities. We didn't just design an app; we immersed ourselves in the culture and competitive spirit of these groups.
The outcome
We involved real players in all of our design meetings to ensure that each sport had its own subtle interactions that spoke directly to the spirit of the game. It's a testament to the power of thoughtful design and genuine user engagement.
