CASE STUDY
Redesigning Flight Booking for a Global Loyalty Program
Travel & Lifestyle x Design
UX Design
Web design
Usability Testing
Client
Global loyalty program with 12 million members worldwide
Location
Hong Kong
Project stage
Idea
Adoption
HOW MIGHT WE...
Get more members to book flights online (rather than on our hotline)
SO THAT...
They have control of their booking options, better understand our program , and are more likely to purchase higher value products?
The Deliverables
📦
The redesign focused on giving members control and flexibility, allowing them to understand what they could do with their miles, plan trips based on flight availability, explore add-ons, and maximize their miles value.
The Deliverables
The redesign focused on giving members control and flexibility, allowing them to understand what they could do with their miles, plan trips based on flight availability, explore add-ons, and maximize their miles value.
The outcome
The impact was striking — a tenfold increase in bookings of non-flight and higher-tier products, a surge in online and mobile bookings, and significantly fewer booking steps.
